The following is the Table of Contents from our Marketing Plan Workbook. For
information on how you can purchase this self-paced workbook e-mail workbook@bittmanmarketing.com
now.
I. DIAGNOSIS – Where are we now,
and why?
II. PROGNOSIS – Where are we
headed, if we continue as we are?
III. GOALS & OBJECTIVES – Where
do we want to be?
IV. STRATEGY – How are we going to
get there (general)?
V. TACTICS – How are we going to
get there (be specific)?