What is Integrated Marketing?
Integrated marketing combines traditional advertising with a direct response vehicle.Advertising
creates awareness. Advertising vehicles are conveyed through a variety of media
including magazines, newspapers, billboards, radio, television, FSI’s
(Free-Standing-Inserts) in newspapers and, outdoor/ indoor displays.
Direct response creates a measurable response to an offer. Vehicles include
direct mail, promotional programs, database marketing, fax advertising, sales lead
management, telemarketing, Internet access and field sales either in-house or through an
outside service bureau.
If you’re going to spend time, money and energy creating
an image for your company, let BITTMAN MARKETING
GROUP help you conceive, develop and/or implement
a high-impact integrated marketing campaign which works with your other marketing efforts. |
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Example:
Consider combining a magazine ad with a follow-up mailing
to your most important prospects. After the mailing is sent, use telemarketing to set
appointments. (BITTMAN MARKETING GROUP can help you create the ad, conduct the
mailing
and implement the telemarketing.)
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