What Is Direct Response?
Direct response marketing is a strategy for synchronizing database
marketing, direct mail, telemarketing, broadcast faxing, advertising, sales lead
management, internet access and field sales. It maintains contact with the customer at
various points during and after the sale. Points of contact need to include pre-sale
qualification; integrated communications during the sale process (such as direct mail,
followed up by a telephone call); and ongoing communications to maintain the relationship
… all with the intent of relationship building. BITTMAN
MARKETING GROUP,
Inc. creates an effective and
measurable response program directly and convincingly through a wide variety of vehicles:
brochures, mailers, sales letters, postcards, promotional programs, telemarketing, outside
sales — either in-house or through outside service bureaus. |
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