Advertising is mass media
attempting to persuade. Advertising should make
things happen faster in the marketplace, however 90% of
advertisements are
underachievers, according to the United States Institute
of Marketing. The reason? Most
often it lacks a point or a direction.
Good advertising needs to be:
- Of Importance To Its Audience
- Designed In A Sales Format
- Convincing And Inducing People To Act
- Clear
- Offer Driven
- Imaginative, But Not Misleading
- Attention-Getting But Not Offensive
- Reasonable, But Not Dull
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BITTMAN MARKETING GROUP assesses, creates, and places high-impact advertising in a wide
range of media including magazines, newspapers, radio, television, FSI’s (Free
Standing Inserts) and outdoor/indoor displays. How do we do this? We
learn your business. We determine the value of your relationships. We create the image
appropriate for your customers/clients. We select the advertising pieces and media to use. |
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Example:
Are the dollars you spend on Yellow Pages bringing you the response rate you
want? Are the directories you’re in working? Is your ad too big? Too small? Do you
need display ads or will bold lines work? Is your ad properly targeted? Would other media
work better?
BITTMAN MARKETING GROUP assesses, designs and places all media for effectiveness and
productivity. |